There are a few steps to consider when launching Stribe and your first employee surveys to your team.
It does require planning and clear communication, but it doesn't need to be a daunting task! In this article we've broken down the key steps you need to think about, and linked resources that will help you get there.
1. Build your Survey
Put Employees First If your goal with the survey is to improve employee engagement, you should think about what areas matter most to them. Aim to get a balance between what your organisation needs and learning more about how your employee's are feeling.
Ask specific questions It can be tempting to ask broader questions when you’re planning your employee surveys - and there is a time and a place for them - but if you know there’s an area of employee engagement that could be improved, this is your chance to find out!
✅ Remember - if you've got you're own questions you can use our Survey Tune assistant to make sure they'll get clear and actionable feedback from your employees. Check it out here.
Think about how you'll create change Make sure that you can create change using the feedback from the questions in your survey. You can start small! But it's important to implement change based on your teams' feedback. That way you'll show your employees' you're listening and acting on their feedback.
2. Communicate your survey
Don’t Rush - The build-up to your launch is just as important as the day your survey goes live. Your employees may be hesitant to take part if they aren’t sure of the survey software or why they should participate. By communicating over a few weeks (this may be shorter or longer depending on the size or complexity of your organisation), your employees will build more confidence in sharing how they really feel and will be more likely to provide feedback.
Make sure you include in your communications:
When the survey will open and close
How employees can access it (use screenshots and videos)
The anonymity of the survey (you can sign-post them to stribehq.com/anonymity!)
What questions you will include
Make it clear employees should answer the survey during work hours
Who to contact if they need help
When they can expect to hear the survey results
3. Get ready for launch
Think about ways that you can make your survey launch fun and engaging, whilst making sure you're reaching everyone on your team. You might want to think about:
Make the launch an event! Throw a breakfast or lunch to celebrate the launch, promote it to employees, and have the opportunity to speak with them 1-on-1 about it. It'll help get your teams talking and spread the word about it too!
Put up some Posters If you’re using a new software like Stribe to share your survey, use branded posters and visual aids to help promote the tool. This will raise awareness and help build familiarity ahead of launch.
Utilise Internal Comms Channels Remember to share links to your survey via your internal channels like Teams, Slack, email - whatever platform your teams tend to use most!
Bring Managers On Board Engage with your team leaders ahead of time, so that they can also promote your surveys during meetings and address any questions their teams’ might have. Our team have shared more tips and tricks about that here.
4. Launch your survey
There are a few things you can do to maximise your survey reach and guarantee a great response rate.
Keep on Communicating Communication is the key to success whilst your survey is live. Employees need little nudges to complete your survey. Sending one or two emails is not enough, you need to cover all your internal communications channels, and more than once!
Send Reminders If employees are having a busy week it can be easy for your survey to slip down their to-do list. Sending your employees reminders whilst the survey is live will boost your overall response rate. You can do this directly from Stribe, sending a reminder from your 'Pulse Live' screen, and using the survey links and QR codes.
5. Post-survey - maintain momentum
Once your survey has ended, it's important that you take those responses and show your employees' you're going to create change.
Complete the feedback loop Once your survey has ended, keep the momentum going by letting your employees know the outcome of their responses and sharing the results! Make sure that you do this before launching your next survey, if your employees know their survey participation leads to change, they'll be more likely to engage in the next one.
💛 Our 'You Said, We Did' feature gives you the ability to do this within Stribe. Find out more here.
Plan your next survey Build a habit for your employees by scheduling your surveys for every month, quarter - whatever works for your organisation! By following the same routine, responding will become part of your teams’ habits.
Use the themes from your previous survey to build the next one, dig deeper into the key themes you identified or focus on finding solutions to areas your scored low in.